Optimized Go-to market

Structure diverse teams to lead and ensure the success of complex operational transformations, capturing effective and lasting results

Practical Applications

Commercial Strategy Design

Definition of a commercial plan to deliver the value proposition around the identification of business target segments and customers and their specific needs, considering their environment and services.

Go to Market Model

Formulation of a comprehensive strategy for delivering products and services to the market, analyzing the strategy, tools, and operation to guarantee the effectiveness of the model.

Commercial Performance Model
Definition of the set of strategies and practices in the company’s commercial area to ensure the standardization of commercial activity, maximize sales force productivity, and enhance business results.
Segmentation Model

Market division into groups of potential customers based on their characteristics through a systematic and analytical approach, to adapt strategies that address the specific needs of each segment and thus improve the relevance and impact of commercial actions.

Segment Evaluation and Channel Profitability

Analyze customer data and performance metrics to define alternatives that maximize the profitability of market segments and distribution channels used, and optimize management of the customer base to enhance the business opportunities of the company.


Understand the factors driving value to the customer and consumer, market trends, and the cost structure to develop and implement pricing strategies to capture incremental value.